Monday, July 20

EA vs. UFC - Round one FIGHT!

So you’re the President of UFC (Dana White), hoping to collaborate with EA the gaming giant on a sports title, and was vehemently rejected. “EA sports told us, ‘you’re not a real sport’” white said. “We wouldn’t touch this thing. We want nothing to do with this.’”

“We put our [expletive] on the line, THQ and UFC, to make a video-game deal in the worst economy in the world.” “We go out there and do this thing, and it’s successful, and now [expletive] EA Sports wants to do a video game. Really? That’s not what you told us a year-and-a-half ago.”

Phew, some heated words by Mr. White there; seems as if EA stepped on the wrong company’s playground. Huff. EA Sports has mentioned to Gamasutra in times past that they were very interested in obtaining fighters’ image rights for use in there EA Sports games, however they’ve yet to confirm any deals between their company and the fighters.

White’s rage continues: “you won’t be in the UFC,” White said about other fighters who dare sign with EA Sports. EA doesn’t give a [expletive] about mixed martial arts. They made that very clear.”

Can you tell who’s winning this battle thus far? THQ’s UFC: Undisputed stormed past even the most optimistic forecasts, shipping over 2 million units in the first two weeks of it’s release. Analysts now predict it will move over 3 million for the fiscal year, I think this time they might make good on their prediction.

So who won the battle? Come on, you’re smart, you can read between the blurry lines can’t you? This was a perfect round.

07/20/09 Ernice Gilbert

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