According to broadpoint AM Tech analyst Ben Schachter, DLC for Call of Duty could do pretty well next year for Acti and Infinity.
"As with the last two Call of Duty titles, the game itself should maintain its $60 price until the next iteration, but Activision will also benefit significantly from the high-margin DLC enabled by the packaged product's success," he said.
"We estimate that Activision will generate at least $100-$140 million in gross income from Call of Duty in 2010.
"Though the company has not announced anything, we would not be surprised to see the content expand significantly beyond map packs to include new missions, modes of play, and in-game items. The point is that Call of Duty fan base will pay for the additional content, and we expect Infinity Ward to monetize that throughout 2010."
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11/26/09 Ernice Gilbert