John Riccitiello, CEO of Electronic Arts announced during an investor's call yesterday that not only would they lay off 1,500 workers, but they will also be cutting over twelve unannounced projects in order to put priority upon sure fire properties.
"Electronic Arts has a core slate of games labels and sports franchises that we will iterate on an annual or bi-annual basis," he explained. "All of them are selling or have sold in their most recent edition 2 million units or more.
"After that, we've got the Sims and Hasbro, and frankly anything that doesn't measure up to looking like it can pencil out to be a very high profit contributor and high unit seller got cut from our title slate from this point going forward," he added.
"If you could array our titles slate up knowing what we did about what we would have otherwise brought to market, we cut the bottom third of it."
"After that, we've got the Sims and Hasbro, and frankly anything that doesn't measure up to looking like it can pencil out to be a very high profit contributor and high unit seller got cut from our title slate from this point going forward," he added.
"If you could array our titles slate up knowing what we did about what we would have otherwise brought to market, we cut the bottom third of it."
Riccitiello showed enthusiasm for the Dead Space and Spore franchises at DICE 2009 this past February, but didn't cast a hopeful glow on Mirror's Edge, saying the game underperformed financially, but added "we can learn from that and make it better."
11/10/09 Colton West
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