Aaron Greenberg: Exclusive Blockbusters separates us from Competition

With Sony, Microsoft's main competitor in the game consoles business recently cutting the price of the PS3, for the first time the two systems are the same price. Many have voiced their opinions on the matter, they said because the PS3 was more expensive, Microsoft's console was dominating the sales chart, and that as soon as Sony would slash the price of their system, a drastic change of fortunes would occur. As stated, Sony has done exactly that, but Aaron is not worried.

Director of product management for Xbox 360 and Xbox Live Aaron Greenberg doesn't believe nothing much will change, and is confident that the content on their platform is second to none. And according to him, because of it, they will remain strong this holiday season.

GameInformer ask, "going into the holiday season, how would you rate Microsoft's position in the market?" Aaron then expressed his confidence and optimism:

"I think this holiday will be very interesting as we continue to expand and reach a more mainstream consumer, but I do expect Xbox 360 to have a strong holiday and remain competitive. We really separates Xbox 360 from our competition is the massive amount of exclusive blockbuster games and entertainment that you can only get on our system," Aaron said.

"Just on the game side alone we have exclusives like Halo 3: ODST, Forza Motorsport 3, Left 4 Dead 2, GTA IV: Ballad of Gay Tony (exclusive downloadable content), and a ton of Xbox Live arcade titles like the recently launched "Shadow Complex."

Aaron really was on a roll talking up the offerings of the Xbox 360, this time hyping up services like Twitter, Facebook and the ability to watch movies on the fly.

"Then you have to add in things like Facebook, Twitter, Last.fm and the ability to instantly watch movies in Instant HD in 1080p with no disc or download required. So I would say that with the combination of our exclusive content along with our very competitive console pricing starting at just $199, we continue to remain the best value in home entertainment and feel very confident about our position this holiday."

This Christmas season will be one for the history books, with Microsoft and Sony selling their main console at the same price, it's up to you the consumer to make the decision on which system offers the best bang for your buck.

10/16/09 Ernice Gilbert