The PS3 is the best selling console in America this month, moving half a million units in 30 days, but according to NPD's Anita Frazier, the Xbox 360 played a bigger role in the industry's overall growth.
The independent group said the industry had grown one percent year-over-year, and that this September was the second best since September of 2007. In the full breakdown however, things get a bit more interesting.
According to Anita Frazier, all consoles manufacturers enjoyed the impact the price cuts, but it's Microsoft's console who had the biggest impact.
"On a unit sales basis, the industry was flat. In increase in revenue is driven by a rise in average retail prices in all categories with the exception of console hardware in which the average retail price decreased 8% since last September," she said.
"Across all categories, the Xbox 360 platform contributed the most to industry unit and dollar sales and sales of 360 hardware, software and accessories comprised 32% of the months revenue."
"All three consoles manufacturers enjoyed the impact of lower prices on unit sales as the PS3, Wii, and Xbox 360 realized an increase over August of 87%, 33%, and 31% respectively, on an average sales per week basis. (Keeping in mind that September was a five week month compared to four weeks in August)," Anita Concluded.
It's good to see all three consoles performing well, this Christmas will be an interesting one to behold.
10/19/09 Ernice Gilbert
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