Wednesday, September 23

Kaz Hirai: We changed the playstation logo to strengthen the brand

Giving the Keynote address at the Tokyo Game Show, Sony's front man spoke in depth about all things concerning playstation. He mentioned the importance of "network play" and also spoke about the company's history in the gaming industry. Kaz also had a few choice words on why they changed the Playstation logo. He said:

"They did that to strengthen the brand." He had nothing to say about the Spiderman font, so my guess is, they thought the super-hero was not doing his job, and therefore pulled the plug on him?Either ways, I rather the new logo. Simple, Clean, and very recognizable. Now, come on, announce Syphon Filter. Please.

09/23/09 Ernice Gilbert

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