Thursday, November 5

At Ubisoft, sales declined 52% compared to last year

Ubisoft, the company behind the highly anticipated game Assassin's Creed 2 saw sales tumble around 52% for the first-half of its fiscal year ending September 30th, compared to 2008.

First-half sales totals were down 51% at $246 million with Q2 revenue at $123 million.

Those numbers didn't come as a surprise to Ubisoft which was expecting the drop. The company is still on track to meet its goal of $1.5 Billion in sales for the year, thanks to blockbuster titles like Assassin's Creed and Splinter Cell: Conviction.

"As expected in the first half of fiscal 2009 - 10 the market was difficult for both Nintendo DS games and for our back-catalog titles with a few new released," Ubisoft CEO Yves Guillemot said. "The second half of the year should be significantly more favorable with a return to strong growth and profitability."

"Although the environment is still uncertain and the full effect of the sharp drop in consoles prices are yet to be felt, Ubisoft has the advantage of a diversified and very high quality lineup crucial for the holiday period," he continued, "including the blockbusters Assassin's Creed 2 and James Cameron's Avatar: The game for the Xbox 360 and Playstation 3 and a wide-ranging portfolio of very well calibrated games for Wii such as Your Shape, Just Dance, Shaun White and Rabids Go Home."

"Growth is expected to be even stronger in the fourth quarter, fuel by the releases of Tom Clancy's Splinter Cell: Conviction, Red Steel 2 and RUSE."

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11/05/09 Ernice Gilbert

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