In recent news, we learned that Future, the company behind gaming magazines like Nintendo Power, Official Xbox Magazine, PC Gamer, Playstation: The Official Magazine and Games Radar suffered massive losses in the U.S. and although the UK was not as bad, they still lost millions of dollars. In fact, profits tumbled a disgraceful 61 percent in 2009.
Gamers, we can't allow this company to die and bring down all of the aforementioned great gaming news magazines with it.
Before the armada of gaming news websites started flooding the internet, it was those magazines that brought us relevant news, excellent interviews, beautiful screenshots, and well written reviews amongst other things, and they still do. A lot of the stories you see on sites big and small around the web are sometimes ripped off directly from said magazines and copied unto websites because the info is either breaking news, or insider information which can only be found in the them.
But now, gamers don't support them anymore. It's almost like ditching a girlfriend who took good care of you, but because she isn't available all day at your beck-n-call, you leave her out in the cold? Cruel. You mean a month's worth of content in one magazine is not good enough for you? I see, you want instant gratification; and it's all good, go for it, but don't forget your first love. And come to think of it, the monthly subscription fees are not even expensive; sometimes you get it for less than one dollar a month. We need to think really long and hard before we get rid of a medium that has supplied us with the most comprehensive gaming news for years.
Some may argue saying Future should abandon the magazines because everything is free online. I don't think so. They should continue circulation, however something new must be forged that will allow them to gain online momentum plus revenue and it should not be just another website. I have no clue, but it's not my job anyway, the guys at Future are brilliant so let them come up with something.
OK I'm done, but here's Future's link, go re-subscribe, you know you did once. And don't allow this to ever happen again. (Sigh)
11/27/09 Ernice Gilbert