Wednesday, December 2

EA to cut 20 percent of product lineup by next fiscal year

EA keeps getting slimmer by the minute and now 20 percent fewer games will be released in the next financial year according to company boss John Riccitiello.

The publishing giant plans to release 40 products, which is 20 less than 60 products it released last year and may cut back even further going forward.

"Thirst wouldn't shock me at some point in the future," Riccitiello said in New York yesterday.

"Quality" is becoming more of an priority at EA, the boss man said. He went on to predict that online sales will account for 40 percent of overall games revenue in 2010.

"We're the world's leader in packaged goods, we make more of them than anybody. We're not suggesting that business is going away.....[but] there's this other thing that's growing.

"It's our goal for that business to be as important and overtime maybe more important than our packaged goods business."

The full vibe is over at Reuters.

12/02/09 Ernice Gilbert

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