David Cage, Sony and Quantic Dream have been trying their best to get the Heavy Rain hype train full steam on course, and they've accomplished exactly that. For years now Quantic Dream has left gamers awestruck with the title's realistic visuals that promises to bring out emotions of in-game characters like we've never seen done before. The developer is promising a mature experience that will be something new to the gaming world; so obviously expectations are through the roof. But since the game is bringing so many new and unfamiliar experiences in an industry that has gotten used to 'more of the same', the question remains: will Heavy Rain fail hard, or might it be one of the biggest success stories in gaming history?
Founder and CEO of Quantic Dream, David Cage, has been making the rounds on various gaming websites and other media outlets promoting the game to the max. But it's not your conventional marketing strategy, in fact the path they're taking with advertising is one most developers dare not venture. In a recent interview with GameInformer, Cage was asked whether Heavy Rain was an adventure game and how did he feel about said genre being applied to the title. He gave the definition for what exactly an adventure game is and then uttered, "Based on this definition, Heavy Rain is NOT an adventure game," he told the website. "There is no inventory in the game, no objective to combine or examine, no puzzle, the game does not rely on everlasting dialogues. The story is through players actions and not through cutscenes and players actions have significant consequences on the narrative."
As it stands now according the Mr. Cage, the game can't be tagged under any genre, apparently it's not even a game anymore. That's what he told D'toid in a recent interiview adding even more hype, mystery and of course high anticipation if for nothing else, to see how the effort turns out.
"Heavy Rain is not a videogame anymore in my mind, because it breaks most of the traditional paradigms, but it's fully interactive," he told D'toid. "If the format becomes successful, we will probably have to find a different name for this type of experience," he concluded.
One of two things can happen, either Heavy Rain defy all odds and be successful at creating a new genre, or the game will fail miserably. I see no middle ground. But at least Sony and Quantic Dream must be respected for taking risks in an industry that offers no second chances.
Will you purchase Heavy Rain on day one, or are you staring away all together? Share your thoughts below.
12/22/09 Ernice Gilbert