Many journalists have concluded that 2009 was not a stellar year for Xbox 360, in fact it has been deemed as the worst since Microsoft launched the console in 2005. Greenberg would not agree that 2009 was the worst, but he reckons 2010 will beat out last year by miles, "no doubt."
Talking up the Xbox 360's success against PS3's by comparing NPD November 2009 software sales side-by-side, Major Nelson said: "Assassin's Creed II on 360 roughly almost 2-1 PS3, you have Left 4 Dead 2, there's a bunch of 360 stuff on the top 10, we've got 1, 2, 3, 4 titles. Modern Warfare 2 at the top, Assassin's Creed II came in 4th, Left 4 Dead 2 came in 5th and Dragon Age on 360 came in 9th - that's a pretty good month," Major said.
Aaron Greenberg followed with some numbers and analysis of his own: "I think what a lot of people don't realize is that it's not just about selling hardware, it's also about the total ecosystem and we drove more consumer spending for the month than the Wii or the PS3," he said, "so if you look at consumers dollars on hardware, software, accessories - we have more dollars spent on our platform than any other platform - that's a really big indicator," he continued.
"The second piece is for third party partners, how did they do? - if you look at third party software sales: EA, Activision, Ubisoft, these guys, they sold more games on the Xbox 360 than the Wii and the PS3 combined (laughter and amazement in the studio). So it was a huge month, really really great results and I think it just solidifies what we think will be a banner year for us.
He went on to predict what 2010 will be like for Xbox 360: "Heading into what I think 2010, I mean you always say wow! great year, great year - 2010, hands down will be a bigger year than 2009 I have no doubt."
And there you have it, if you own an Xbox 360 then have no fear, because according to the execs, there'll be no lack on content for you to spend cash on. Here's the question, compared to PS3 do you think Xbox 360 can compete next year in the exclusive department? Let us know in the comments below.
12/22/09 Ernice Gilbert