In what seems like a media blitz from Nintendo to promote its long rumored Wii price cut, the company's President Reggie Fils-Aime went to different news outlets talking up the revolutionary product, and how the new price point adds more value than any console available on the market. Apart from the Wii being cheaper, Reggie stated that they were not responding to recent moves made by their competitors Sony or Microsoft, but rather its growth mission.
But what's interesting is the numbers Nintendo's expecting the Wii to reach in the U.S. In short, it's nothing less than outstanding, that is, if they can pull it off. Mr. Fils-Aime said, "Since the launch of Wii our goal has been to expand the gaming population and get more consumers into the industry that we love. While we have sold more Wiis (over 21 million in th US and more than 50 million worldwide) than any other console after 34 months, and over 100 million DS systems, we think there is still significant opportunity to get more consumers into gaming. Just here in the US we think that opportunity is minimally 50 million consumers in U.S., by continuing to offer more and more value."
So there you have it, Nintendo's president sees you owning a Wii sometime in the future; whether you like it or not, it'll happen. Start saving.
09/25/09 Ernice Gilbert
